The Artist's Playbook

70 Prompts for the Business of Being an Artist

Write better, apply smarter, and get paid what you deserve — starting today.

Sound familiar?

What's Inside

70 ready-to-use prompts across 7 sections — everything in Core includes all sections below. — just paste, customize, and go.

Section 01 · 10 Prompts

Artist Statements & Bios

Core statements, exhibition-specific writing, short and long bios, voice-finding exercises, and professional polish.

Section 02 · 10 Prompts

Grant & Residency Applications

Research matching grants, write project proposals, craft personal essays, build budgets, and handle rejections.

Section 03 · 10 Prompts

Gallery & Collector Relations

Cold outreach, pricing strategy, exhibition proposals, collector follow-ups, and navigating representation.

Section 04 · 10 Prompts

Social Media & Content

Captions that connect, process documentation, content calendars, sales posts that don't feel salesy, and newsletters.

Section 05 · 10 Prompts

Business & Studio Operations

Commission agreements, invoicing, licensing, rate-setting, difficult clients, and year-end business reviews.

Section 06 · 10 Prompts · PRO

Press & Media Pitching

Exhibition press releases, cold pitches to art publications, podcast guest pitches, EPK bios, and trend-jacking for press relevance.

Section 07 · 10 Prompts · PRO

Strategic Career Development

Museum acquisition pitches, public art RFPs, corporate art consulting, monograph proposals, VIP collector previews, and mid-career retrospective planning.

Sample Prompt
Prompt 21 · Gallery & Collector Relations

Cold Outreach to a Gallery

I want to reach out to [GALLERY NAME] in [CITY]. Here's what I know about them: - Type of work they show: [DESCRIBE THEIR PROGRAM] - Artists on their roster I admire: [LIST 1-2] - Specific show of theirs that resonated with me: [SHOW TITLE/ARTIST] Write a cold outreach email that: - Opens with something specific about their program - Establishes a connection between their program and my work - Makes a clear, low-pressure ask - Is under 200 words - Doesn't sound desperate, entitled, or like a mass email Subject line options too (3 variations).
This is 1 of 70 prompts. Each one is this specific.
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Built by artists who got tired of staring at blank applications and underselling their work. Every prompt comes from real art-world experience.

Recommended AI Tools

Every prompt includes a recommended AI tool — so you always know exactly where to paste it and what to expect.

🔵 Claude Opus
Deep, nuanced writing. Use when voice, tone, and originality matter most — artist statements, grant narratives, anything that needs to sound distinctly like you.
🟣 Claude Sonnet
Your everyday workhorse. Sharp, professional, fast. Best for emails, pitches, proposals — anything that needs to be polished and persuasive.
🟡 ChatGPT
Built for structure. Use for contracts, invoices, checklists, and outlines — any document where format and clarity matter more than voice.
🟢 Perplexity AI
Your research engine. Use when you need real-time information — finding grants, researching galleries, identifying agents. Searches the web for current results.
🔴 GPT-4o
The visual thinker. Upload an image of your work and describe it in ways that resonate with collectors, curators, or clients. The only model that can see what you've made.
⚡ Claude Haiku
Fast and punchy. Perfect for captions, short posts, and quick replies — good copy in seconds without overthinking it.
A note on tool choice: You don't need to sign up for all of these. These recommendations are based on my own experience testing each tool extensively — they're suggestions, not requirements. Any good AI will work with these prompts. If you want to keep things simple, Claude AI handles the vast majority of prompts beautifully, and Perplexity AI covers anything that requires research or real-time information. Two accounts, and you're set.